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The purpose of this paper is to use the Twitter Search Network of the Apache NodeXL data discovery tool to extract over 5,000 data from Twitter accounts that twitted, re-twitted or commented on the hashtag, #NigeriaDecides, to gain insight into the impact of the social media on the politics and administration of developing countries.

Several algorithms like the Fruchterman-Reingold algorithm, Harel-Koren Fast Multiscale algorithm and the Clauset-Newman-Moore algorithms are used to analyse the social media metrics like betweenness, closeness centralities, etc., and visualize the sociograms.

Results from a typical application of this tool, on the Nigeria general election of 2015, show the social media as the major influencer and the contribution of the social media data analytics in predicting trends that may influence developing economies.

With this type of work, stakeholders can make informed decisions based on predictions that can yield high degree of accuracy as this case. It is also important to stress that this work can be reproduced for any other part of the world, as it is not limited to developing countries or Nigeria in particular or it is limited to the field of politics.

Increasingly, during the 2015 general election, citizens have taken over the blogosphere by writing, commenting and reporting about different issues from politics, society, human rights, disasters, contestants, attacks and other community-related issues. One of such instances is the #NigeriaDecides network on Twitter. The effect of these showed in the opinion polls organized by the various interest groups and media houses which were all in favour of GMB.

The case study the authors took on the Nigeria’s general election of 2015 further strengthens the fact that the developing countries have joined the social media race. The major contributions of this work are that policy makers, politicians, business managers, etc. can use the methods shown in this work to harness and gain insights from Big Data, like the social media data.

The purpose of this paper is to highlight the challenges of Nigerian Professional Football League teams at the club level, with a view to aligning this with developments at the country level, and especially so in the aftermath of the 2014 FIFA World Cup in Brazil – an international event – where Nigeria participated alongside four others – Algeria, Cameroon, Ghana and Ivory Coast.

The meta-analysis adopts a qualitative research approach, drawing upon a review of secondary data sources and the observation technique.

Although Nigeria’s first team players ply their trade in Europe, there remains a challenge epitomised by the “disconnect” between the domestic league and the national team composition. As a consequence, brand ambassadors are proposed as one of the key conduits for re-aligning the identified disconnect.

The dual focus on club level and a single country – albeit in the light of Nigeria, former African champions, poses a limitation as the domestic league in that country may not be representative of others across the continent. However, some insight is also derived from developments in another African football giant – i.e. Ghana, runners-up of the recently concluded 2015 African Nations Cup.

In the long history of the FIFA Football World Cup, only three African teams have ever reached the quarter-finals – notably Cameroon in 1990, Senegal in 2002 and Ghana in 2010. Although the Super Eagles relished the label of African Champions going in the World Cup finals, they remain incapacitated, having failed to “fly” into the round of 16 since their 1994 debut. Furthermore, the alignment at the micro or club level to the meso or country level remains to be investigated at both scholarly and policy levels.

There are success stories on the management and development of football in Africa and as the case of Nigeria demonstrates, Stephen Keshi, the national coach, symbolises missed opportunities – i.e. brand ambassadors – to increase visibility and engagement with the domestic league.

This is one of the very few studies that have sought to highlight the misalignment between club and country within the research context of Africa. It is also one of the few papers that have called on the need for brand ambassadors as a means of bridging the gap in this area.